Emi is a seasoned Global Growth Marketer with expertise from startups to large enterprises in cities like San Francisco, London, and Budapest. With deep roots in B2B, ABM, and B2C strategies, she's contributed to brands like LinkedIn, Nokia, and Orange. Now, she heads up her consultancy, Do it right marketing. Emi actively mentors professionals, aids startups with growth marketing, and champions women in business.

In this workshop, attendees had the opportunity to learn how to build their own customer journey, reevaluate their marketing activations and leave with clear next steps on how to optimise. Emi talked about standing out against competitors while creating organisational aligment, thinking customer-first, setting goals, channels, messaging and not-to-dos.

With more and more restrictions on cookies and tracking especially in the EU, we continue to have less and less visibility into our customers’ digital journey. This demands us to continue to lean into creating multi-pronged journeys that customers can self-select the route they take.

Throughout this interactive workshop they started out by defining the steps a customer takes within your sales cycle - all the way from the first time they hear about a brand to upselling existing customers.

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