What makes people fall in love with a brand — and why should you care, even if you’re not a branding expert?

​Branding isn’t just about logos and colors; it’s about building trust, sparking emotion, and turning first-time users into loyal fans. In today’s noisy world, it’s the difference between being remembered and being forgotten.

​We welcomed Virág, the Global Creative and Content Lead at Munch, to our event! She played a key role in shaping Munch’s recognizable visual identity and voice, growing the food-saving app into a beloved brand. With a background rooted in sustainability, urbanism, and social impact, Virág is dedicated to making worthy causes stand out — especially in today’s fast-moving social media world.

​This interactive session dove into design, branding, and why they matter more than ever. There were actionable insights on how successful brands actually build lasting impact, real-life examples the participants could learn from, and an open Q&A at the end!

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