In this workshop attendees learned how to approach marketing testing with a data and results oriented mindset. They also learned how testing can help them grow more efficiently, spend less on paid media and embed testing in their team's DNA. They left with clear takeaways on where to start, how to build a testing roadmap, how to read and apply their learnings effectively. Digging into real world examples from brands, it was a real interactive session!

About the speakers:

Emi is a seasoned Global Growth Marketer with expertise from startups to large enterprises in cities like San Francisco, Paris, London, and Budapest. With deep roots in B2B, ABM, and B2C strategies, she's contributed to brands like LinkedIn, Nokia, and Orange. Now, she heads up her consultancy, Do it right marketing. Emi actively mentors professionals, aids startups with growth marketing, and champions women in business.